Albuquerque Graphic Artist {New Logo}

When I orginally began my photography business I started out with this logo based on a drawing I did.

I have to say I grew very attached to this tree and logo in general because God is the one who placed the idea of Photography in my head in the first place and I really felt like this logo gave him credit. How? You might be asking? Well, if you have SUPER eyes there is Jeremiah 17:7,8 scribbled as the water below the tree. I really felt like this verse is what I wanted to found my company on; trusting in God.

"Blessed is the man who trusts in the LORD And whose trust is the LORD. For he will be like a tree planted by the water, That extends its roots by a stream And will not fear when the heat comes; But its leaves will be green, And it will not be anxious in a year of drought Nor cease to yield fruit"

As time went on I felt like my logo was very elementary and didn't reflect my style. Even though I still cling to this verse as my foundation I finally gave into designing a new logo. I really wanted people to see my logo and already know what my style would be like.

I then went off the drawing board. So, what is my style?

I see my style as romantic yet playful, but vintage, although EVERYONE and their brother has a vintage style right now, so I didn't want that to be my main focus. A bit fuzzy and feeling stuck in a paradox I also asked my husband and a few close friends who know my work and appreciate it from personal experience.

My husband said whimsical, which I felt like was hard to put into professional looking design. My dear friend Rachel said enchanting, which made me think of Disney haha. Then, Paula, a wonderful friend and past customer, said  "retro with a hint of whimsy, alternating between gritty and ultra clear both in subject matter and style, active, and narrative driven."...So talk about hard to put into a picture!

Ok, so I was still wondering how in the world do I turn elegant and whimsical into a logo; those are complete opposites!

Well I first picked colors, I though whimsical colors, light blue and light yellow, perfect! I began playing with those and found that I looked like a newborn photographer. Scratched it.

I did some playing around on a paper website. French Paper to be exact. I found this AMAZING paper I loved!

It is vintage and  elegant looking yet playful and close to the colors I started with! I snagged the color scheme and went from there.

I next found a font I liked and after more research of logo shapes I came up with our new logo!!!

PHEW! Now, branding on everything....(don't worry I'll save this for another post. ;) )